Your winter hair might be suffering, but, thanks to Amika, you can get the Kure. Months of indoor heating, lack of humidity to say nothing of days stuffed up in a toque will take a toll. Hair that’s lightened or processed, as i’ve noted, might be down in the dumps, but don’t despair . I’m presently growing out what was a red toned balayage while finally embracing my silver, which requires bleach to strip those red/gold tones. Consequently, my hair feels a bit beaten up by now – broken and dehydrated,yes, but all is not lost!

Enter to win these four products as well as the mask and, as an added treat, the BlowOut Babe brush!

Enter Amika’s The Kure , a Restorative Repair Collection with five clinically tested products that launched last year. I have become a big fan of Amika and already used the dry shampoo and shine spray religiously. Yes, I was gifted this collection to try but if I don’t love it, I don’t share it with you. This stuff is great, and above all, giving my hair the spa treatment it deserves. I have been using every product for weeks and my hair is much happier.

There are lots of things you can do to protect your hair, like sleeping with it braided or tucked away in a scarf or a bonnet. You can also switch to a silk pillow and keep your ends trimmed to avoid breakage. This all works but many of us need some added help to get us through the winter.

I teamed up with Amika to offer an amazing giveaway of the entire line of full sized Kure products. They are also throwing in the BlowOut Babe Thermal Brush for a gift bag worth $286 CAD!

The Kure Multi Task Repair Treatment ($38 CAD)


60 second reparative treatment that strengthens hair, repairs damage, rescues damage hair, it’s packed with all kinds of wonderful things to bring your hair back from the brink.

The Kure Intense Bond Repair Mask ($52 CAD)

a luxurious treatment mask that repairs, strengthens and moisturizers while it detangles and makes unruly hair more manageable

The Closer Instant Repair Cream ($34 CAD)

a 2-in-1 leave in treatment and styling cream to repair split ends that can be used on damp or dry hair from mid length to the ends


The Kure Bond Repair Shampoo + Conditioner (both $31 CAD)

the perfect compliment to the line, these two cornerstone products to the line that are also free from sulfates, parabens, phthalates, mineral oil and petroluem as well as being colour safe.

BlowOut Babe thermal brush ($100 CND)

As an added bonus, Amika is throwing in my new, favourite toy, the Thermal BlowOut Babe Brush. This is NOT a blow dryer brush. You use it to style your dry hair using infrared heat that works from the inside-out. Your hair is styled in half the time of a blow dryer or blow dryer brush, so it further reduces the risk of damage. I just let my hair air dry and then I use this baby to give myself a quick “blow out” when I need to look pulled together. You can activate the negative ion generator for added shine or go for body and volume by sliding the on/off button down after it heats up.

*all products are available at + salons nationwide


There are three ways to enter!

1.COMMENT below and tell us why your hair needs help.

2.LIKE the corresponding post (Amika and Auburn Lane) on the AuburnLane Facebook page and TAG a friend in the comment section. You can tag as many friends as you like — each separate comment tag counts as an entry.

3.LIKE the corresponding post (Amika) on the AuburnLane Instagram page and TAG a friend and let us know why your hair needs HELP! You can tag as many friends as you like — each separate comment tag counts as an entry. Bonus entry if you also repost to your Instagram Story.

Contest Closes March 14, 2022 at 12:00 noon EST.

No Purchase Necessary. One (1)  prize of a Amika Kure line + BlowOut Babe valued at $286 CAD will be awarded to the confirmed winner. One winner will be selected from all eligible entries and, afterwards, will be contacted directly by our admin staff and will require response within 72 hours. Selected entrant will be required to correctly answer a mathematical skill-testing questions before they are confirmed winner.

Contest is open to Canadian residents only who have reached the age of majority in the province in which they reside. Prize will be sent directly from our partners at Amika. Prize must be accepted as awarded. No substitutions. AuburnLane, Amika, and affiliated PR firm reserve the right to cancel this contest at any time. This contest is not affiliated with Facebook or Instagram in anyway.