Editorial TeamTinder has announced the rollout of several new safety features including Incognito, Block Profile, Long Press Reporting. Updates to ‘Does This Bother You?’ and ‘Are You Sure?’, add to the ways that members can control how they interact with others. The announcement comes on Safer Internet Day (February 7). It’s a day to remind us that everyone plays a role in creating and maintaining a better online world.
Tinder is committed to ensuring the platform provides a safe space where members can make meaningful connections. While the popular meeting platform invests in trust and safety for its members, they don’t assume to know it all. This is why the app enlists leading NGO partners, such as NO MORE, RAINN and GLAAD. They advise and guide work in the safety space and ensure safety features and policies are implemented.
Tinder also announced new Green Flags, an educational campaign that highlights every trust and safety touchpoint in the app. From creating a profile, to liking and matching, to chatting, and to meeting up in real life. It’s a great resource for new and existing members.
NEW FEATURES, MORE CONTROL
Since the beginning, Tinder has been focused on delivering experiences that encourage healthy interactions, giving members control over their dating journey. Tinder introduced the concept of mutual matching, requiring both daters to Like each other before initiating a conversation.
Additionally, Tinder does not allow photos to be sent directly in chats, which makes it impossible to share sexually explicit images when messaging.
As part of Tinder’s continual effort to lead the dating industry in safety, the app is releasing new features. They add to the ways members can control how they engage with others.
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Incognito Mode: A premium feature available for Tinder+, Gold, and Premium members. Incognito Mode is a step up from fully hiding your profile. Members can still Like and Nope in the app, but only those whom they’ve Liked will see them in their recommendations. Take complete control over who sees you while scrolling through profiles on Tinder.
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Block Profile: Block Profile is an important step to give members the option to choose who they want to see on Tinder. Now, when profiles are suggested, before matching, members can block them so they don’t show up again. It’s an easy way to avoid seeing a boss or an ex. This new feature comes in addition to Block Contacts and blocking following making a report.
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Long Press Reporting: Tinder wants it to be as easy as possible for members to report bad behavior. Long press reporting lets people tap and hold offensive messages, launching the reporting flow directly in the chat experience. By simplifying this flow, Tinder hopes more members will report bad behavior, allowing it to take appropriate action against accounts that violate the Community Guidelines.
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Updates to ‘Does This Bother You?’(DTBY?) and ‘Are You Sure?’ (AYS?):These features, both launched in 2021, are being updated to include even more language that Tinder classifies as harmful or inappropriate, such as terms related to hate speech, sexual exploitation or harassment and are against its Terms of Service. Are You Sure? steps in before a message is sent in the instance that Tinder detects harmful language, reducing the sending of these messages by more than 10 percent. Does This Bother You? encourages members to report inappropriate conversations, helping it take action against members who choose to break the rules. Since its launch, this feature increased reporting of messages with harmful language by 46 percent.
SPOT RED FLAGS AND CELEBRATE GREEN FLAGS
Tinder has partnered with NO MORE to release a series of Healthy Dating Guides. These guides provide actionable steps and considerations for every stage of the dating journey, from how best to put your true self forward, spotting ‘red flags’ to respecting boundaries. Initial interactions set the tone of a relationship, and these guides play an important role in supporting anyone on their dating journey.
And beginning Feb. 8, Tinder will launch Green Flags, a campaign that highlights every touchpoint within the app that has been developed with member safety in mind – from creating a profile, to liking and matching, to chatting, and to meeting up in real life.
The Green Flags campaign is an extension to Match Group’s recent global public awareness campaign to educate daters and consumers on how to date safer and help stay protected against the different forms of online fraud.
For more information about trust and safety on Tinder, visit Tinder’s Safety Center.