We know a dream collab when we see it, and the recently launched Sasha Exeter x Joe Fresh collection is just that! The 90’s throwback capsule in perfect mom-and-daughter matchy-matchy sizing is just the signal we’re seeking to kick summer off and look great doing it.
Sasha Exeter is a shining voice on the Toronto creative scene, using her platform www.sashaexeter.com to lift up young mothers, share her unique experiences (after battling chronic illnesses and being a top-performing athlete) and to engage her community and partner with brands like Joe Fresh to inspire others to live an authentic life.
“My history with Joe Fresh has been one of the highlights of my career and this first-ever design collaboration feels like a natural evolution of our relationship and I could not be more excited,” says Sasha Exeter. “It’s been so rewarding working alongside the Joe Fresh design team to create activewear pieces that are functional, versatile and on-trend, and that women of all sizes and shapes can feel confident wearing.”Sasha Exeter
Photo Caption: Sasha Exeter and daughter Maxwell wearing the Joe Fresh x Sasha Exeter collection
From bicycle shorts to crop tops, bags and bralettes, the look is fun and fresh, and approachable in price, starting at just $10 for the Toddler Girl’s Bike Shorts. The capsule drops June 17th in stores and online- bookmark this site to snag your look, they’re sure to sell out!
All images courtesy Sasha Exeter x Joe Fresh.