As a new business, what have they learned so far? Jessica and Brittany tell us time management is key and not getting in over their heads. “When we were first planning Pupfectionery, we got very caught up in all of the cute designs and custom cakes we wanted to make. It’s been super helpful to remember to slow down and take time for the practical side of the business.”
As a relatively new dog family, we’re constantly discovering new companies that cater specifically to our furry friends. It’s hard to resist what’s out in the marketplace. And clearly we’re not alone. According to the American Pet Products Association, pet owners are spending a whopping amount on pet services and products nearing $100 billion* for the first time. In 2019, it’s estimated that $36.9 billion was spent on pet food and treats alone.
While we’re not running out necessarily to grab empty calories and crap (there’s a lot out there too, please read the labels) we are definitely drawn to food and treats that are made in locally and right here in Canada. Just like our human food, we are paying more attention to the ingredient lists, and of course, the less processed the better.
Pupfectionery was founded by two friends, Brittany and Jessica, who met each other as Brittany started dating Jess’s brother. Over the years, they became close friends and through their mutual love for baking, they discovered a new found interest baking for the family dog, Joey. “We quickly realized how much more excited he got when we gave him our homemade treats,” said Brittany.
When they saw how fresh baked goodies made a difference, they began researching pet-friendly recipes and went into their test kitchen — with Joey being their more-than-willing taste-tester he quickly became a valuable team player. “He now knows the smell of our original flavours and will make his way into the kitchen whenever we bake them!”
It was clear that they were whipping up something truly delicious and special. Joey’s friends became really interested in their fresh baked goods. “We wanted other dogs to enjoy delicious homemade treats too that were made with ingredients they already love (peanut butter, bacon, salmon, chicken) and so we decided to start a Pupfectionery, and the rest is history!’
The two women tell us that they really care about how their dog treats taste and look. Since they are both experienced bakers, it was easy enough for them to modify recipes to suit a dog’s palate. Recipes are carefully researched and tested to ensure they only contain healthy and high-quality ingredients. Their peanut butter and bacon cookies make us humans even drool!
Pupfectionery specializes in every day, homemade treats as well as custom cakes and “pupcakes”. Their custom-made cookies make for great gifts. They use all human-grade food (although they don’t suggest us humans eat the treats, they’re not very sweet! — okay, yes, we tried them). The majority of their products and ingredients and are free from gluten, dairy, preservative, and artificial flavours. They are also more than happy to work with customers to modify ingredients to suit different allergies and sensitivities.
*Source: The American Pet Products Association (APPA) Releases Annual Industry-Wide Spending Figures news release. February 27, 2020.