The Professional Women’s Hockey League’s (PWHL) inaugural season opened on January 1, 2024 in Toronto. Air Canada announces their historical partnership becoming an Inaugural Premier Partner of the PWHL and Official Airline for the league’s first six teams, reflecting its deep passion for hockey and sharing the best of Canada with the world.

The Details:

The airline also celebrated this historic partnership with the launch of a new inspirational ad campaign, entitled “We All Fly,” featuring young PWHL hopefuls alongside Canadian hockey legend Mélodie Daoust, which premiered ahead of each PWHL home opener. You can learn more here.

As part of the PWHL partnership, Air Canada was granted intellectual property rights for all six PWHL teams in Boston, Minnesota, Montreal, New York, Ottawa, and Toronto, the PWHL itself, broadcast, in-venue, and in-market assets, as well as official jersey branding rights for Montreal’s PWHL team. Air Canada will also provide travel support for the league and its players, and will celebrate and promote the PWHL and its future stars across its marketing and communications channels.

The PWHL deal also builds on Air Canada’s prior partnerships in professional women’s hockey, and in women’s sports including with the Women’s National Basketball Association (WNBA), as well as the planned Project 8 professional women’s soccer league in Canada. In addition, and furthering its commitment to supporting the next generation of women’s hockey, Air Canada will host a local girls’ junior hockey team at each historical PWHL home opener in Canada, including January 1 in Toronto, January 2 in Ottawa, and January 13 in Montreal.

*Lead in Photo by Matthew Sichkaruk on Unsplash