We’re now into December and know that time is going to move fast during the month of get-togethers. If you’re like us, we’re constantly looking for inspiration, recipes, and ideas. Many of us are drawn to Pinterest for many of our curious quest for something inspiring. Whether you’re looking for that cookie exchange recipe, ideas for hand-made gifts, party outfits, or how to create an impressive table setting, you can get many great ideas here. Create your own free Pinterest account and easily keep all your inspo on your personal idea boards. No wonder so many people around the world.
Pinterest started in 2010 as a sharing social site. It wasn’t open to the public until 2012 – you had to be invited prior to this year to participate. According to Pinterest news (source: August 2019 Pinterest newsroom), there are now more than 300 million people around the world using Pinterest every month. What makes this social sharing site different? The image driven shares are “About your self. Not your selfie.” (love that!)
Who’s using Pinterest? No surprise that 70 percent of users are female but did surprise us was that 40% of new accounts are men! It may also be shocking to learn that millennials use Pinterest as much as Instagram. (source: omnicoreagency.com)
There are ‘Pinners’ who create and curate inspiration boards and those who are looking for motivation and inspiration. What also makes Pinterest so special is there’s no social pressure to share posts or get all the ‘likes’. It’s truly about you. Take a look around and you’ll notice it’s all about positivity. It’s considered the feel-good social media site. We absolutely agree!
To help spread some (and hopefully stress-free) cheer and inspo this season we’ve found this latest Canadian data research very interesting!
Pinterest data reveals searches for ‘Christmas inspiration’ has seen a 220 per cent increase globally on the platform this past year, with some people starting their holiday searches as early as June.
This year, Canadian Pinterest users have shown an interest in sustainability, bold holiday looks and easy-breezy party bites for the holiday season. Trends on our online searches seem to be about making the holidays personal, not perfect!
We have spent time sifting through the 12 Days of Christmas – Emma Harris, featuring 12 UK bloggers who share their festive table settings as well as a few impressive party appetizers and cookie recipe ideas for the holiday exchange.
So, what are the most popular holiday searches on Pinterest by Canadians this year to date?
Reusable holiday decorations & gift wrapping are increasing as searches for ‘zero waste Christmas’ are up 119 percent.
Canadians are interested in gifting green this holiday season as searches for ‘sustainable gifts’ are up 445 percent.
Bold holiday beauty looks like ‘Christmas tree hair’ is up 100 percent, and ‘Christmas nail art designs’ is up 130 percent.
Gifts with a personal touch are always well received and the search for “personalized gifts’ is up 90 percent. For the crafters and makers, ‘DIY gifts’ are up 80 percent.
Small bites for entertaining this season with searches for ‘cranberry brie appetizer’ up 568 percent year over year and ‘Christmas tree spinach dip breadsticks’ up 130 percent year over year. Yum!
Happy Pinning everyone! We’re gonna head back there now and search up that Christmas tree hair.
*Percent increases are calculated using normalized searches from October 2018 to October 2019. See the full report here.