For the past few months we’ve been adjusting to new routines and paying more attention to life. We appreciate our open spaces and fresh air. We are saying “hello” more to people as we walk our dogs and taking in deep breathes as nature releases the season’s finest. We’ve been given the time to acknowledge where we’ve been, where we are, and where we want to be moving forward. With that movement we see it trickling in all aspects of what we’re involved in — and what we’re seeing is awareness at different levels. One that caught my attention was Molson Canadian and their new initiative #MakeItCanadian – shining a spotlight on Canadian-founded breweries just in time for Canada Day.
Leading up to the national holiday, Molson extended an invitation to Canadian breweries to join the call to #MakeItCanadian. They asked the public to also recommend which labels they’d like to see featured in a one-of-a-kind variety pack. Molson secured 24 proudly Canadian-founded breweries for inclusion. From IPA to lager, wheat to sour — the confirmed labels include Granville Island Brewing (BC), Red Truck Beer Co (BC), Big Rock Brewery (AB), Farmery Brewery (MB), Clear Lake Brewing Co (ON), Creemore (ON), and Picaroons Brewing Co (NB) to name a few. You can find the complete list on Molson Canadian’s Instagram page.
A number of the labels will be part of the most Canadian case ever, available for purchase starting July 1. Beer lovers can go to www.thecanadiancase.ca to see where the case is available for purchase. The limited-edition case will be made available throughout the month of July, while supplies last. In addition, for online delivery via The Beer Guy (Ontario and Vancouver only).
Not only is this Canadian case a great way to discover brews you may not have tried yet (also makes for a fun summer birthday gift), Molson will also continue to spotlight the breweries on their social media channels and where available, brands will be alternated on a rotating basis within the case.
Molson will also be donating $5 for every special-edition case printed (up to $25,000) to local charities supporting people and communities in need of a helping hand in this particularly difficult year.
Happy Canada Day (month)!