The Echo Show 11 featuring Alexa +, your new AI personal assistant! It functions as an entertainment device (including Prime Video, Netflix), a smart home controller, a digital photo frame, and a communication tool to support your daily routine.
As Alexa+ rolls out, this is the perfect time for Canadians to update their homes with new devices like the Echo Show 11, which have been purpose-built for Alexa+!
What’s can Alexa+ do with the Echo Show 11?
Alexa+ offers more natural conversation, personalization like remembering preferences, dietary needs, and offers proactive smart home help.
By using Alexa+ , the device can anticipates what’s useful in the moment—warming the home before you arrive, starting the coffee when you wake, or flagging when a favourite show drops a new episode.
Alexa+ uses devices, context, and knowledge to create an intuitive, proactive, and simple smart home experience.
Now, with Alexa+ managing your smart home easier than ever – something that took you multiple steps to set up before has now become as easy as using your voice. Now, you don’t have to remember the exact name of the device – or what group it’s in, you can just say something like “Alexa, turn on this light.” She also can infer meaning, so you can say “I’m chilly” and Alexa+ will know how to turn up the thermostat.
Alexa+ is a truly useful personal assistant with agentic capabilities: it can now navigate the digital world like a person would. That means Alexa is here to help complete tasks. She can plan a date, she can research a trip, she can even create an itinerary and then add it to everybody in the family’s calendar.
The Echo Show 11 helps control your Alexa home effortlessly with a full-screen smart home dashboard, clearer sound and 13-megpixel camera with visual ID so Alexa recognizes you when you walk up to your device.
Think of Alexa+ as your new home side-kick! Here are some of our favourite ways Alexa+ can be helpful – there are many more to explore!
- Create new Routines by voice. Automate everyday moments with just your voice—no app needed. Say “Every weekday at 7 a.m., turn on the coffee maker, brighten bedroom lights, and play peaceful music.” Not sure what you want? Say, “I’m struggling to wake up when it’s dark,” and Alexa+ will suggest a Routine. By the way, you can also set up personalized routines for each family member. Alexa will learn to recognize different voices.
- Recipe inspo + kitchen help: perfect for when you’re out of ideas and too tired to think. Alexa+ can recommend meal ideas based on your preferences—vegetarian, family-friendly, or quick weeknight dinners—and add ingredients to your shopping list. Tell Alexa what’s in your fridge—like “I have spinach, feta, and eggs”—and she’ll instantly suggest recipes that use what you have on hand. You can also ask for guidance while cooking, like “Alexa, how long should I roast these vegetables?” or “How long should I sear my steak for perfect medium rare.
- Rely on Alexa+ to recall details from important documents. Upload or email materials—like manuals, study notes, or reference documents—directly to your Alexa+ account through the Alexa app. Alexa+ can then recall or summarize that information, turn it into a quiz, or help you understand it later, simply by asking. For example, send Alexa your children’s school calendar and later ask, “When does winter break start?” or have her automatically add key dates—like early-dismissal days or Teacher Appreciation Week—directly to your family calendar.
- Remembering the little things: remember things you want handy—like your frequent flyer number, a favourite family recipe, or the name of that restaurant on Ossington you’ve been meaning to try. You can also ask the new Alexa to remember personal preferences, such as “my partner is vegetarian” or “I’m allergic to shellfish” for more personalized recommendations.
- Have Alexa+ help manage your calendar. Ask Alexa to summarize your schedule, add events, or set reminders that match your personal routines—like “always add a 30-minute buffer before yoga,” or “block focus time on Friday mornings.” You can now see your plans at a glance on our latest smart displays—like the new Echo Show 8 and Echo Show 11—which feature a modern design, maximized screen area, and beautifully reimagined widgets that surface the information that matters most, right when you need it.
- Make Alexa+ sound just the way you like. Thanks to the new voice Canadians can enjoy more natural, witty responses that feel intuitive and human. Whether you’re sharing good news or just saying hello, Alexa+ reacts with warmth and personality.
- You can learn more here.
Alexa+ is designed to protect privacy and security, and provide all the transparency and control that customers expect from Amazon. Customers can easily review their interactions—the attachments they share, notes in Remember This, voice recordings, —and use the Alexa Privacy dashboard to control their most important privacy settings.
And Alexa-enabled devices are designed with multiple layers of protection—this hasn’t changed with the introduction of Alexa+. For example, customers can still expect microphone and camera controls and a visual indicator to let customers know when Alexa is listening to their request.
Alexa+ is free for Prime members and currently rolling out free early access on all devices. Once early access ends, Alexa+ will be $27.99 for all non-Prime members.

CONTEST:
Enter for a chance to win a brand new Echo Show 11 valued at $299.99 (CDN msrp).
TO ENTER:
There are three options on how to enter!
ON THIS BLOG POST: leave us a COMMENT on this blog post and TELL US what task you would want Alexa+ to help you with.
FACEBOOK: find the correspondingofficial contest post on our Facebook page. LIKE the contest post. TELL US in the comment section what task you would want Alexa+ to help you with.
INSTAGRAM: find the corresponding official contest post on our Instagram page. LIKE the contest post. TELL US in the comment section what task you would want Alexa+ to help you with and tag a friend! Bonus entry if you share on your IG Stories. Please tag us @auburn_lane and use hashtag #EchoShowAL
CONTEST CLOSING date is April 2, 2026 at 12:00 pm noon EST
Contest Rules:
No purchase necessary to enter. There is one (1) Grand Prize of a ECHO SHOW 11 (valued at $299.99 Canadian msrp) available to be won.
The ECHO SHOW 11 Giveaway Contest is open to Canadian residents only (excluding Quebec) who have reached the age of majority in the province where they reside. Enter as often as you like. The winner will be selected at random from all eligible entries. The winner will receive an email or direct message from our contest administrator. The selected entrant will have 72 hours to respond. If we do not have a response within the timeframe, we will select another entrant.
The mathematical skill-testing question must be answered correctly to be deemed the confirmed winner. The prize must be accepted as awarded. AuburnLane.com, Amazon, and affiliated promotional/marketing teams reserve the right to discontinue this contest at any time or switch out any item for equal or greater value. AuburnLane.com and Amazon Canada will never ask for any payment information in order to enter or claim any prizing.
This contest is not affiliated with Instagram or Facebook in any way. Please be wary of imposter sites pretending to be us. We will NOT be contacting anyone until the contest closes. We will not be asking for any information up front. Report and block fake accounts.


