Ah, Gwenyth Paltrow. The name alone is enough to conjure up images of luxurious, holistic wellness practices and questionable health advice. And when it comes to questionable health advice, few things have raised eyebrows quite like Paltrow’s endorsement of ozone therapy.

For those not in the know, ozone therapy involves introducing ozone gas into the body in various ways, including through the rectum or directly into the bloodstream. Proponents claim that this can treat a range of ailments, from chronic pain to cancer. Sceptics, on the other hand, point out that there is little scientific evidence to support these claims, and that ozone therapy can actually be dangerous.

But hey, when has a lack of evidence ever stopped Gwenyth Paltrow from recommending something? After all, this is the same woman who once recommended that women steam-clean their vaginas.


So, what exactly is Paltrow’s take on ozone therapy? Well, in true Goop fashion, she’s written about it extensively on her website. In one article, she gushes about how ozone therapy has helped her with “jet lag, general fatigue, and overall immunity.” She even goes so far as to say that “it feels like being high, but not in a hallucinogenic way.”

Hmm. We’re not sure about you, but “feeling high” isn’t exactly a selling point for us when it comes to healthcare.

Of course, Paltrow isn’t the only celebrity to endorse ozone therapy. Michael Jackson was a big fan, reportedly using it to treat everything from acne to lupus. And who can forget the time that Charlie Sheen flew to Mexico for an “ozone autohemotherapy” treatment, which involved having ozone-infused blood injected back into his body?

But back to Paltrow. Perhaps the most amusing part of her ozone therapy endorsement is the fact that she has a whole team of experts at Goop working on it. In one article, she mentions that she consulted with Dr Frank Lipman, a functional medicine doctor, and Dr Julian Thayer, a “physician and ozone therapy expert.” We can only imagine what their conversations must have been like.

“Hey, Julian, do you think we could stick some ozone up my butt and call it a wellness practice?”

“I’m sorry, Gwenyth, I’m a little busy researching actual medical treatments that have been proven to work.”


When your camera is “broken”. Link in bio to hydrate, brighten, and depuff during meetings. #cleanbeauty #eyemasks #goop

♬ how would they know bad girls club – Chris Gleason


But hey, we shouldn’t be too hard on Paltrow. After all, she’s not the only celebrity to make questionable health claims. Who could forget when Kim Kardashian endorsed appetite-suppressing lollipops on Instagram? Or when Suzanne Somers recommended using bioidentical hormones to treat menopause?

In the end, it’s up to each individual to decide what health practices they want to follow. But if you’re thinking about trying ozone therapy, we’d suggest doing a little more research than just reading Goop articles. And maybe, just maybe, skip the rectal ozone administration.

Instead, scope out our latest – high-tech trends in traditional spas.