The Cashmere Collection is a runway show that takes design and creativity to a whole other level. It takes a full year to produce this world-class presentation that is often considered the kick-off to October’s Breast Cancer Awareness month. From selecting a theme to securing the all-star Canadian designers as well as giving them enough time to produce the one-of-a-kind couture pieces to the show itself, it’s all very exciting. But it’s not the fashion show one would come to expect as every creation is made entirely of Cashmere Bathroom Tissue.

A lot goes into this unique runway show and yes, this year threw a challenge that no one saw coming. The show has always been a highly anticipated event of the fall season with philanthropists, a-listers, influentials and media in attendance at breathtaking venues including the Art Gallery of Ontario and The Carlu. But with current times, the event organizers have had shift the show online. The good news is more people can watch it!

Previous Cashmere Collection. Photo credit: Sonya Davidson

This year’s theme is fitting — The Masquerade Ball. Since masks and face coverings have become our new normal, the theme is fitting. Not sure the organizers could have foreseen that since they had worked on the theme well before COVID19 was even named, but here we are…and the show will definitely go on!

The 2020 Cashmere Collection will debut on The Social’s Facebook Page on Monday, October 5th at 6:00 pm EST and will be hosted by celebrity stylist Joe Zee and CTV’s Melissa Grelo and Tyrone Edwards.

This is the first-ever virtual runway premiere featuring stunning gowns created by 15 leading Canadian designers. Each gown is crafted from luxuriously soft Cashmere Bathroom Tissue in support of Breast Cancer Awareness here in Canada.

Designers this year include:

  • HOAX Couture
  • Caitlin Power
  • Paul Hardy
  • Franciska Veress
  • Catherin Langlois
  • Joseph Tassoni
  • Christopher Paunil
  • Rodney Philpott
  • Evan Biddell
  • Adrian Arnieri
  • Katrina Tuttle
  • Farley Chatto
  • & For Love
  • V-Franz

True to tradition, Kruger Products, the makers of Canadian brand Cashmere Bathroom Tissue, returns the limited-edition Cashmere Bathroom Tissue, with twenty-five cents from the sale of every package going directly to Breast Cancer causes.

After the show, the public is invited to visit and vote for their favourite design. For every vote, Kruger Products will donate $1 for every vote in the winning designer’s name to support the cause.

In addition, to show gratitude to Canada’s frontline healthcare workers during the COVID19 pandemic, the company is also donating funds to The Frontline Fund — a network of hospital foundations across Canada that delivers resources to frontline healthcare workers fighting COVID19.