Getting sober wasn’t even on the agenda for Serena Ryder. The Juno-award-winning musical powerhouse was on a different path when she discovered the power of sobriety. Four years ago she was attempting to quit smoking and figured it might be easier to quit drinking too. One day led to the next, and while Serena admits she wasn’t a big drinker to begin with, it was the beginning of a new chapter for the songstress.

“It was like my life just started to get better and better, and I was like, oh, I think maybe I should keep doing this and keep going until, like, one month led to a year led to now its been four years. And it’s like my life just kept getting better.”

Serena Ryder, on her Journey to Sobriety


Serena Ryder- sober Libra Lavender Sage Cream Ale
Serena Ryder proudly sharing her beer collab with Libra Craft Beer

It may sound cliche, but the adage ‘one day at a time’ was crucial to Serena’s success. She also acknowledges that she may not keep her sober lifestyle forever, but it feels right, for now. Buoyed by the shifting demographics, especially among younger generations to not partake, Serena is inspiring her fans and the sober curious to take stock of their drinking.

In partnership with Libra Non-Alcoholic Craft Beer, Serena has released her first ever (non-musical) collab, a non-alcoholic beer that embraces her backstage life and her wellness goals. Like a Venn Diagram in a can, her Lavender Sage Cream Ale is a medicinal matrix of her favourite elements. She wanted to make a beer that aligned with her values and use the natural medicines she relies on when on tour.

Sage and lavender help her feel grounded and stable. Lavender helps her relax and feel centred. The collaboration was organic and grew from her fondness for Libra’s Pale Ale. Building on her favourite things, the Lavender Sage Cream Ale was born. Serena even got to design the can, a melange of all the colours found in the beer’s ingredients.


Doubling down on the good vibes comes naturally to Serena. So in addition to her latest release, 1% of the profits of Libra go toward a project Serena is really proud of. ArtHaus is a music incubator for artists, musicians, creators, music industry leaders and wellness experts.

Clearly, there’s a lot of inspiration in Serena’s collaboration with Libra. And the beer couldn’t have come at a better time. With a recent announcement that all Canadians should be limiting their alcohol intake to under two drinks a week, it’s a signal that tastes are finally shifting. Just because you’re choosing to not drink does not mean you have a problem with drinking.

“I can still go out and have one of these in my hands and not feel weird because people are like, oh, why aren’t you drinking? Do you have a problem? And I was like, no, I’m not drinking because I don’t have a problem. That’s actually why.”

Serena Ryder on her Lavender Sage Cream Ale Beer with Libra

Shop for your new favourite non-alcoholic beer through Libra’s online shop, at your local LCBO, or at your local grocery store.

Interview may be edited for length/clarity. All images courtesy Libra Craft Beer.

Looking for more dry ideas? We have some nifty non-alc suggestions here.