, a new online hub has recently launched to help connect and provide resources to Canadian bakers of all skill levels. The goal is to offer bakers an all-in-one space where they can enhance their technical baking skills through free video tutorials created by Canadian experts as well as provide a large collection of recipes and interactive discussion forums.

A cornerstone of this new platform, from the baking authorities at Fleischmann’s, is an educational video series called Bake Good Academy. The series features accomplished Canadian bakers, chefs, baking enthusiasts and influencers sharing their baking tips and tricks for seasonal and year-round treats. The initial launch includes video tutorials from three bakers encompassing all levels of baking instruction: beginner baking ambassador Raufikat Oyawoye-Salami (winner of the Great Canadian Baking Show season four) covering topics such as Yeast 101 and Kitchen Set Up, intermediate baking ambassador Daniel Holloway covering Sourdough 101 and expert baking ambassador Shelagh Rutherford covering Enriched Breads and Bread Art, with more to come.

Raufikat Oyawoye-Salami

Launching ahead of the holiday season, is set to become the go-to source for at-home bakers seeking inspiration, education and advice for holiday, special occasion as well as everyday baking. For bakers seeking recipe inspiration, the website hosts a library of over 2,000 original recipes, from savoury to sweet — many of which incorporate Fleischmann’s products such as yeast, baking powder and corn starch. A wide range of baking recipe options are available, including festive offerings. Examples coming in for the holidays entertaining season are Winter Cupcakes, a seasonally-inspired Star Bread, and fluffy Winter Mushroom Tarts. aims to create an interpersonal experience for bakers across Canada.  Visitors to the site will also have the opportunity to make their own unique profiles and connecting with community members on the website’s free forum section. Knowing that baking comes from the heart, the website encourages bakers to support each other while showcasing their successes, discussing their challenges, asking questions and sharing their own tips and tricks.