Julie Grieve started in the fashion industry as a model. In 1995, she began designing under the label, Preloved. As a teen, I can still remember the day I walked into her store for the first time and walked out with this amazing pencil skirt that would double as a strapless dress thanks to her attention to the details. My friends and I didn’t really think, or knew, what upcycle meant. And we certainly wouldn’t claim to be “responsible”. But we loved clothes that had something unique about them and since we were fashion students at that time, we also admired her work.
It’s amazing to know that Preloved continues to look good, and do good, in the world. The designs have caught the attention of celebrities including Julia Roberts, Kirsten Dunst, Anne Hathaway, Kate Hudson, Daria Werbowy and many others. The line has also seen collaborations with many high profile brands inlcuding Roots, Holt Renfew The Bay and Indigo.
What’s unique about this line is the concept of combining reclaimed vintage fabrics with new lux fabrics to create one-of-a-kind pieces. Over the past 20 years they’ve breathed life into over 1,000,000 sweaters. The design and manufacturing are all done right here in Canada. And it’s not just popular in Canada but they also ship in Australia, Europe and Japan! Today, the award-winning, eco-friendly line is now sold in stores worldwide as well as online.
BTW you’ll want to check out their Black Friday sale. From Thursday, November 23rd to Monday November 27th, 2017. It’s seriously good! Lots of cozy and thoughtful gift ideas too!
They’ve sent over a $200 CDN gift card and we’d love to give it to one of our readers. To enter, you have several options: First, take a look at getpreloved.com and then…
- Follow @Auburn_Lane on Instagram and look for this corresponding post and leave us a comment on what catches your eye from the current Preloved collection.
- Follow @AuburnLane on Facebook and look for this corresponding post, then let us know same same..tell us what catches your eye from the current Preloved Collection.
- Leave a comment below this post with your favourite pick from the collection.
Contest closes Wednesday, November 22nd at 12 noon EST. See below for more contest details.
But here are some of our favourites from Preloved’s current collection that’s made our LUSTLIST. Hey Santa…hint! hint!
No purchase necessary to enter. One entrant will be selected at random from all eligible entries. One (1) Winner will be contacted directly to confirm details. A skill testing question must be answered correctly. Gift Card Prize valued at $200 CDN to be used at getpreloved.com, must be accepted as awarded and claimed within 30 days of receiving prize. Contest open to Canada only (excluding Quebec). Must be legal age of province to enter. Prize may not be sold, transferred and not convertible to cash.